“We Proudly Serve Starbucks™”
Nestlé Professional Launches “We Proudly Serve Starbucks™” Coffee Solutions for Workplaces and Catered Locations in Thailand
September 3, 2020: Nestlé Professional, the business solutions unit of the world’s largest food and beverage manufacturer, today introduced a new service called “We Proudly Serve Starbucks™” Coffee Solutions. It is an integrated business solution that offers two coffee business models, which are Served and Self-Serve, with a range of premium beverages for workplaces or catered locations in Thailand. The first We Proudly Serve Starbucks™ location recently opened at the AIS eSports studio at Samyan Mitrtown.
The launch stems from Nestlé and Starbucks’ global coffee alliance formed in August 2018. This alliance gives Nestlé the perpetual rights to market Starbucks consumer packaged goods and offer coffee and tea products worldwide, outside of Starbucks locations and excluding ready-to-drink products. We Proudly Serve Starbucks™ Coffee Solutions will enable organizations such as offices, hotels, universities, and hospitals to elevate and premiumise their beverage offers through two coffee solutions: Served and Self-Serve, with a cashless payment system as an option. Nestlé Professional has a wide range of coffee solutions and will tailor the mix of products, equipment, and support for the specific needs of each location.
For the Served solution, trained baristas prepare perfect handcrafted Starbucks beverages. Self-Serve solutions bring an automated coffee experience to consumers, who can prepare their own cup of Starbucks coffee using the latest user-friendly espresso technology. In addition, Self-Serve solutions are available as both counter-top and freestanding modular units to suit any environment, with an option of a cashless payment system. Both the Served and Self-Serve solutions offer a variety of Starbucks premium beverages, from espresso-based classics such as cappuccino and caffé latte, to iced beverages, hot chocolate drinks, and specialties in Short and Tall sizes.
Victor Seah, Chairman and Chief Executive Officer, Nestlé Indochina, said, “We are very pleased with the launch of our latest “We Proudly Serve Starbucks™” Coffee Solutions, in Thailand. It offers high-quality, premium Starbucks coffee solutions to workplaces or catered locations, so they can craft meaningful and exceptional coffee experiences for their customers. With the opening of the first innovative We Proudly Serve Starbucks™ location in Thailand at the AIS eSports Studio, we are bringing the best seamless coffee experience to delight and engage with the young generation of coffee lovers. It is a new way to give our customers more access to Starbucks beverages by extending availability in appropriate locations.”
Cruawan Varunpaichit, Business Executive Officer – Food and Nestlé Professional-Indochina, said, “We are excited about our first We Proudly Serve Starbucks™ installation in Thailand at the AIS eSports studio at Samyan Mitrtown. They chose a Self-Serve solution with a cashless payment system to offer premium Starbucks beverages to their members. This new innovative program from Nestlé Professional means workplaces or catered locations can differentiate their uniqueness and premiumise their services by offering a delightful and premium Starbucks café-style coffee experience to their customers with greater convenience.”
We Proudly Serve Starbucks™ trainers will provide training on coffee knowledge and preparation skills along with any other support customers require. This will ensure that whether a workplace or catered location is offering a Served or Self-Serve solution, consumers will always enjoy a perfect Starbucks beverage every time with Nestlé Professional’s We Proudly Serve Starbucks™ Coffee Solutions. The quality of coffee and beverages are the same of what coffee lovers will get in the Starbucks coffee shop.
