Coral joins forces with partners to launch 4 campaigns to support Thai tourism
KASIKORN X Co., Ltd. (KX), a developer of Coral, a digital passport platform for consumer engagement, recently launched four new campaigns to promote domestic tourism in the second half of 2025. These campaigns encourage travelers to explore Thailand using Coral Super Pass to collect non-fungible tokens (NFTs) at fourhighlighted tourist attractions: Talad Noi, the Thai Railway Museum, Khlong Ong Ang, and hidden gems in eastern Thailand. Participants can redeem rewards and special privileges from local businesses, supporting creative tourism by using technology to connect people with local art, history, and culture. This initiative reflects KX’s continued commitment to making blockchain technology more tangible, accessible, and enjoyable.
Mr. Thanaarmates Arriyavat, Senior Venture Director, KASIKORN X (KX), said that Coral, one of KX’s flagship products,offers consumer engagement services through a digital passport and NFT collectible campaigns via the Coral Super Pass application. This platform opens up the worlds of art, history, and tourism through new experiences via a digital passport. In addition to facilitating interactive engagement and memory creation between users and diverse businesses, Coral also functions as a vital medium for customer acquisition and retention.
Recently, the Coral platform partnered with organizations and network allies to launch four digital collectible check-in campaigns designed to make domestic tourism even more enjoyable. These include:
1. “Talat Noi Manhole Covers of Identity” – Building on the success of the “Yaowarat Manhole Treasure Hunt” project, Coral has teamed with the Bangkok Metropolitan Administration and the Samphanthawong District Office to invite visitors to explore the Talat Noi neighborhood, learn about its rich history, and collect eight unique digital stamps. The route starts at Trok San Chao Rong Kueak and ends at Phanurangsi Pier. Participants who collect all eight stamps can receive a special souvenir at the Talat Noi Heritage Building.
2. “A Decade of Memories: The Thai Railway Museum” – Celebrating the 10th anniversary of the Thai Railway Foundation and the Thai Railway Museum, Coral has partnered with both entities to offer a set of 10 digital stamps under the theme,“Bangkok Station: Memorable Station” These can be collected at the Thai Railway Museum, located at Bangkok Railway Station (Hua Lamphong). Visitors can also explore the station’s fascinating history, from the launch of Siam’s first railway line to the display of railway artifacts and exhibits chronicling the development of Thai railways.
3. “Phra Nakhon on Ong Ang: BKK by the Canal” – Part of the Cultural District 2025, this campaign is created by Museum Siam (National Discovery Museum Institute). It offers a more engaging art walk by allowing participants to collect six digital art pieces displayed along the Ong Ang Canal, from Damrong Sathit Bridge to Sommot Amon Mak Bridge. Once all artworks are collected, participants can redeem a souvenir sticker at Kaja Gallery Cafe.
4. “Eastern Secrets: The Hunt for (Secrets of) the Eastern Region” – A project in which the Tourism Authority of Thailand invites participants to check in and collect all 64 digital stamps by uncovering hidden coordinates, featuring nature, local cuisine, historical trails, community tourism, and local products, across five eastern provinces: Nakhon Nayok, Prachinburi, Sa Kaeo, Chanthaburi, and Trat. The more digital stamps collected, the more rewards and discounts can be redeemed from project partners and tourism businesses, including restaurants, cafes, hotels, spas, shopping destinations, museums, and the vibrant Thai Art ToyFest. Reward redemption begins on July 26 until September 15, 2025.
Coral has created a new form of tourism, allowing people to explore, eat, gain knowledge, and have fun simultaneously by leveraging blockchain technology to develop tools that share stories of communities, history, and culture, enhancing the strengths of cities and local artists to make experiences even more engaging and exciting. This initiative plays a key role in promoting art and community identity, fostering urban participation, and stimulating local tourism and economies in support of the government’s ‘soft power’ policy. Interestedindividuals can join the fun across all projects until the end of the year. Details of Coral’s four latest campaigns can be found atwww.coralworld.co.
Mr. Thanaarmates concluded that this year, Coral will continue using its digital passport tool to foster awareness and engagement in this manner, blending technology with storytelling and tourist destinations to expand this new form of tourism to other areas. It also plans to collaborate with the business sector, introducing services that enhance experiences for businesses and customers, offering accessibility to new forms of services to stimulate spending and drive the economy in the latter half of the year.
Interested individuals can download the Coral Super Pass application from https://coralworld.page.link/download, available onboth iOS and Android.
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