THE NEW IKEA CATALOGUE…From small space living to smart space solutions
• Offering more affordability with ‘Even Lower Price’ on more than 300 bestselling items
• Promoting home furnishing accessories that respond to consumer needs
From photo: Ms. Lacia Sherlock (right) Retail Manager, IKEA Thailand and the Philippines and Mr. Roy Devar (left), IKEA Bangna Store Manager
Bangkok, August 27, 2020 – The wait is over for IKEA enthusiasts around the world with the launch of the new IKEA Catalogue! Published for 69 years, the IKEA Catalogue is well-known as a key communications link between IKEA and its fans worldwide. It’s also an important source of inspiration and decorating ideas, including the life at home trends for people all over the world.
Mr. Roy Devar, IKEA Bangna Store Manager, said,“In this new IKEA Catalogue, we are interested in today’s living in smaller spaces, especially for those in urban areas. IKEA fans will experience fresh ideas and the concept of smart space solutions with furniture and home accessories that have multiple functions that meet the different needs of everyone in the family. It’s loaded with inspirations and little things that can make a big difference in everyday life. And it helps you decorate in a cosier, smarter, more sustainable and beautiful way since life at home has never been as important as it is now.
This has been a very challenging year for IKEA’s business with the Covid-19 pandemic followed by the global economic downturn. In response, IKEA has invested massively in the Even Lower Price category including more than 300 bestselling items. Emphasizing IKEA’s core philosophy on affordability, we want to make furnishings more accessible for the many people, ensuring their homes are a happy place to live within their budgets. We have also adjusted our marketing plan by incorporating consumer behavior during the spread of Covid-19 as consumers spent more time at home. We noticed that customers were ordering small products and accessories to better serve their daily lives at home such as the IKEA365+ food box, PÄRKLA storage bag and OFTAST dinnerware. Therefore, IKEA plans to encourage more of these kinds of purchases. It’s worth noting that even small changes or adding a few decorations can make important changes to the home.”