Snack Market in China Keep Growing Expected Next Year Worth 3 Trillion RMB.
26-7-2019 – Department of International Trade Promotion (DITP) reveals the trend of snack market in China continues to grow. Chinese people prefer to consume snack. Expect the market value to increase to 3 trillion yuan (RMB) by 2020, suggesting manufacturers, exporters planning to penetrate the market. Focus on producing unique products for health, penetrating new generations and teenagers.
Ms. Suphara, Director of the Office of Overseas Trade Promotion in Guangzhou, People’s Republic of China, DITP said that currently, the snack market in China has grown steadily each year, Chinese consumers spend on purchasing confection and various kinds of snack. The total of its value is approximately two (2) trillion yuan and the more products sold online are expanding, the more snacks were purchased on line. The proportion of online snack sales accounting for 30 percent of the total online food sales ratio.
Popular snacks in China always design products to look good and emphasizing the brand image and is a product that has health benefits, emphasizing naturalness, made from sugar-free grains by the main consumer group, young people aged 20-30 years, which these groups turned to pay more attention to health. Seen from the behavior of consumers, these are the use of thermos bottles that are popular with Chinese herbal plants. (Goji seed) mixed with drinking water Including dried vegetables and fruits, nuts, nuts that have higher sales
There are also statistics confirming that the snack industry in China has increased, with the value of 424.036 billion yuan (RMB) in 2006, increasing to 2.21564 trillion yuan in 2016 which was up by 422.51% and is expected to increase to 3 trillion yuan (RMB) by 2020. , with the top 3 snack products with the highest production value, namely fruit and vegetable products and processed nuts, meat products and by-products from processed meat and finished food products accounted for 26.5%, 21.22% and 18.01% respectively.
“From the above statistics, it is clear that the snack market in China is a potential market and is an opportunity for Thai entrepreneurs to bring Thai snack products that have the potential to invade the Chinese market.But in the production must emphasize the uniqueness for health and emphasize the penetration of new generation and young consumers. Thai products that are sold in the Chinese market are such as crispy banana, seaweed, squid flavor, etc. ” said Ms. Suphara.
Ms. Ketsuree Director of the Office of Overseas Trade Promotion in Chingtao City, People’s Republic of China under DITP, added that each region in China favor different snacks such as Mongolian Autonomous Region focus on the snacks like dried meat and pelleted milk, Fujian and Cantonese focus on the snacks like sweets, pine, puffed rice and fishing products, Hunan and Hubei Focus on spicy flavored snacks and Xinjiang Uygur Autonomous Region focusing on fruit snacks, etc.
Any snack producer which planning to enter the Chinese market in each region should consider the needs and consumption popularity, in order to make the products more likely to penetrate to each market.
