KBank Targets Balanced Growth in 2026
KASIKORNBANK (KBank) has announced its 2026 financial targets, aiming for balanced growth amid ongoing economic challenges. The Bank is moving forward to elevate the K-Strategy 3+1 and Productivity to the next level through a Customer Strategy, while fostering deeper and more sustainable relationships across all customer segments. The Bank is committed to delivering financial solutions that precisely meet the customers’ needs at the right moment, driving the Bank, customers and all stakeholders to grow together with balance and sustainability over the long term.
Ms. Kattiya Indaravijaya, Chief Executive Officer, KASIKORNBANK, said that KBank’s strategy continues to focus on balanced and efficient growth amid challenging economic conditions. The Bank has set the following financial targets for 2026:
• Loan Growth: 0-2% YoY, in alignment with economic growth amid ongoing challenges. The Bank maintains prudent, quality-led growth by prioritizing secured loans and selectively high-potential customer segments, while leveraging strengthened credit capabilities to support long-term sustainable growth.
• Net Interest Margin (NIM): 2.75-2.95%, in line with the interest rate cycle and selective quality loan growth.
• Net Fee Income Growth: Mid-to-high single-digit. Growth isdriven by scaling wealth management solutions and strengthening leadership in domestic and cross‑border payments.
• Cost to Income Ratio: Mid-40s, the Bank further reinforces cost efficiency and productivity improvements to mitigate the impact of slowing revenue growth.
• NPL Ratio (Gross): Less than 3.25% amid an uncertain economic condition.
• Credit Cost: At normalized level of 140-160bps. The Bank continues prudent and cautious policy amid uncertain economic conditions.
In addition, the Bank’s strong and sufficient capital position continuesto support sustainable business operations.
In 2026, KBank is set to further enhance the K-Strategy 3+1 and Productivity through Customer Strategy that places importance on understanding customers’ needs across every life stage and business context, covering retail customers, SME operators, and corporate clients.The Bank aims to drive its operations to deliver comprehensive and rightsolutions for all customer segments, supporting sustainable and inclusive growth, as follows:
1) Retail customer strategy: The Bank aims to address the needs ofretail customers with strong potential and growth ambitions, as well as those seeking access to comprehensive financial services (High value, high growth, and underpenetrated segments). These include young working professionals and skilled individuals with active spending behavior who seek financial services to build long-term financial security and prepare to cope with the aging society. The strategy focuses on:
• Analyzing customers’ needs at every stage of life to develop and offer tailored solutions that match each individual’s requirements, strengthening financial sustainability and enabling everyone to grow further.
• Expanding the base of quality customers by offering a comprehensive range of solutions, including loans, investments, life insurance, and comprehensive payment services at the right time to address differing needs at each life stage.
• Enhancing the Bank’s role as a trusted advisor through highly skilled and specialized personnel.
2) SME customer strategy: SMEs play a vital role in employment and in driving broad-based economic growth. The Bank prioritizes operators in core growth industries with strong risk quality, aiming to unlock SMEs’ potential for sustainable and high-quality growth. The strategy focuses on:
• Delivering holistic credit and non-credit solutions tailored to customers’ needs in an integrated manner, industry-specific requirements, and cover the customer’s entire value chain.
• Providing business advisory services through specialized relationship managers, developing financial solutions aligned with the requirements at each stage of the SME business life cycle to support growth and enhance the competitiveness of SME entrepreneurs.
3) Corporate customer strategy: Corporate clients serve as key connectors across multiple sectors of the domestic economy and in expanding into international markets. The Bank focuses on corporate businesses in domestic selective industries with high-value potential, supporting the growth of large corporates and their related ecosystems businesses, and meeting business needs both domestically and in cross-border trade. The strategy focuses on:
• Developing and enhancing customized solutions aligned with each customer’s ecosystem and value chain, and with each industry, to comprehensively support domestic and international business goals.
• Enhancing sector-specific payment and transaction services, addressing corporate clients’ needs, strengthening long-term strategic partnerships, and developing tailored cross-border payment solutions.
Integrated with the continuous execution of the ‘3+1 and Productivity’ strategy, comprising:
K-Strategy 1: Reinvigorate Credit Performance, focusing on high-quality lending through end-to-end credit processes and proactive risk management, integrating data and AI to deliver loans aimed at maximizing the potential of retail and business customers.
K-Strategy 2: Scale Capital-Lite Fee Income Businesses through the provision of payment services. The aim is to position KBank as the main bank for both retail and business customers, offering comprehensive andreliable solutions, enabling anytime-anywhere service across all digital platforms with coverage of domestic and international payments. The Bank currently supports approximately 30 percent of online transactions in Thailand. In addition, KBank reinforces role as a trusted advisor by delivering solutions tailored to customers’ needs through the introduction of investment products, leveraging global partnerships and domestic expertise, and building on KASIKORN ASSET MANAGEMENT’s leadership in assets under management (AUM) and KBank’s No. 1 position in bancassurance for new life insurance premiums.
K-Strategy 3: Strengthen and Pioneer Sales and Service Models to Deliver Value-based Results under the “Digital-First Experience” strategy by leveraging technology to connect products and services across all channels, integrating personnel capabilities, and focusing primarily on digital channels. This is delivered through K PLUS mobile banking for retail customers and K BIZ, a digital platform for SME business customers, both developed across applications and websites to provide a user experience that is simple, stable, and secure. The strategy effectively meets the diverse needs of different customer segments. The Bank has consistently ranked No. 1 in Net Promoter Score (NPS) among banking businesses in Thailand, based on surveys by NielsenIQ, a leading global consumer research company. In addition, the number of K PLUS users increased by more than 1 million to 24.2 million users in 2025.
K-Strategy +1: New Revenue Creation in Medium-and Long-Termfocuses on reprioritizing and optimizing the international business portfolio. It also aims to expand portfolios in innovation and high-growth potential businesses to ensure sustainable long-term returns on investment. Additionally, the Productivity Improvement Strategy to enhance operational efficiency by utilizing advanced technology and AI in tandem with employee expertise.
The execution of K-Strategy 3+1 and Productivity, together with the Customer Strategy, will enable KBank and customers to adapt and grow in a balanced manner amid the current challenging business environment. These challenges include global economic uncertainty, geopolitical tensions, uncertainty over US import tariffs that is weighing on global trade, Thailand’s tourism sector and domestic consumption that have yet to fully recover, and intensifying technological competition. Given this, the Thai economy this year is expected to experience slower growth compared to the previous year, expanding by 1.6 percent.
Ms. Kattiya concluded that, amid these various challenges, KBank places great importance on confidence and trust. The Bank stands ready to support customers in overcoming obstacles through comprehensive and inclusive financial solutions, driving them towards growth opportunities and moving forward together into a sustainable and stable future.
