KLeasing launches “GREEN Auto Loan for Life and Luck” campaign
KASIKORN LEASING Co., Ltd. (KLeasing) has unveiled the “GREEN Auto Loan for Life and Luck” campaign at the 45th Bangkok International Motor Show. The campaign aims to promote green car loans through digital car loan innovations, in line with KASIKORNBANK’s ESG policy and guidelines for responsible lending. KLeasing also offers customers five exclusive privileges during the event.
Mr. Tirachart Chiracharasporn, Managing Director of KLeasing, said, “KLeasing will introduce the ‘GREEN Auto Loan for Life and Luck’ campaign during Motor Show 2024, from March 27 to April 30, 2024. The campaign aims to promote green car loans in order to foster a greener society”. It comprises three main themes, as follows:
1. Green auto loans for cars that use clean energy: Buyers may choose cars via the K EV Shop digital platform, which integrates special promotional campaigns for a variety of EV and energy-saving car brands of leading partners. Having connectivity with the Digital Self-Apply platform, customers can easily apply for loans by themselves and get immediate loan approval results.
2. Responsible and fair lending per the Responsible Lending guidelines: Focus is placed on providing quality loans to customers to promote financial discipline and sustainable growth of the society and economy.
3. “Go Green – Go Lucky with KLeasing and Enjoy Five Privileges of Good Luck” campaign and the debut of the “Go Green – Go Lucky” mascot at the booth: The campaign has been inspired by Pixiu – an auspicious animal of Chinese legend, and its name includes the color green, which is also the symbolic color of KBank, to signify the positive energy and fortune for KLeasing’s auto loan customers. At the event, five privileges* are exclusively offered:
Privilege 1: A set of three “Go Green – Go Lucky” tote bags, worth 2,888 Baht, free of charge when signing up for Auto Loan (New Car) and getting approved via Digital Self-Apply at the Motor Show 2024.
Privilege 2: A gift voucher or EV recharge card, valued at 1,000 Baht, when applying for Auto Loan (New Car) via Digital Self-Apply at the Motor Show 2024 and once the auto loan is approved, and if the contract is signed by June 30, 2024.
Privilege 3: A 90-day free drive for customers purchasing a new battery-electric vehicle (BEV) with KLeasing, and making a down payment of at least 25 percent on the BEV purchased; interest rate plus 0.25 percent throughout the contract.
Privilege 4: Interest-free installment down payment of up to six months via KBank Credit Card for customers purchasing all types of new cars with KLeasing.
Privilege 5: Free adorable green mascot “Go Green – Go Lucky” theme on K PLUS.
Mr. Tirachart added, “Regarding the overall Thai automotive industry in 2024, KResearch anticipates that the domestic car market will still face challenges, especially the fragile economy and weak purchasing power. In the first two months, car sales fell by 22 percent when compared to the same period of last year. KResearch projects that total auto sales nationwide will decline by 3 percent YoY to 750,000 units this year. Passenger vehicle sales may grow slightly at 1 percent YoY, driven by the launch of new car brands and models, as well as a price war among automakers offering certain car models at reduced prices. Meanwhile, the sales of passenger BEVs are projected to grow by up to 63 percent YoY. As a player in the auto loan market, KLeasing continues to develop products and digital platforms to meet the needs of customers and partners, creating seamless experiences and leading the way towards new patterns of auto loan application in Thailand for the future. The focus is on loans for clean energy vehicles and implications of responsible lending”.
Notes:
For auto loan application, please carefully consider your needs and repayment ability. Effective interest rates are charged at 3.82% – 10% p.a. For credit card spending, please carefully consider your needs and repayment ability. Interest rate is charged at 16% p.a.
KLeasing’s conditions apply. More details are available at www.kasikornbank.com.
