KLeasing wins Best Automobile Financing award from The Asian Banker
KASIKORN LEASING Co., Ltd. (KLeasing), recently received the Best Automobile Financing award for the second consecutive year (2024-2025) from The Asian Banker, a leading regional financial and banking publication. This prestigious award is presented to financial institutions that demonstrate outstanding performance in automotive loan innovation.
The company has implemented four core strategies to enhance its operational performance and deliver the most satisfying service experience for customers. These include: cost control, focusing on both operational efficiency and credit quality management; revenue growth by expanding its customer base through both new clients and existing customers of KBank and KLeasing; productivity enhancement through ongoing operational process improvement; and the development of a digital platform that covers the entire customer service journey, while promoting the “K OK” platform for customers to apply for auto loans by themselves and receive instant credit approval, allowing them to proceed with car purchases confidently.
Mr. Tirachart Chiracharasporn, KLeasing Managing Director, said,“This achievement reflects our adaptability amid multiple challenges, including the steepest contraction in new car sales in 20 years, the downward trend in used car prices, rising household debt affecting the quality of hire-purchase loans, higher financial costs over the past three years, as well as the impacts from related regulations on the hire-purchase business, all of which have hurt profitability. Despite these challenges, the company has continued to enhance its operational efficiency through the collective efforts of all employees, driven by four key strategic pillars:operational cost controls; management of risks stemming from credit costs, productivity enhancement; and operational excellence.
Additionally, we have continued to grow our revenue by leveraging our strengths in serving KBank’s extensive and diverse customer base, ranging from retail clients to medium and large enterprises. Our goal is to offer a full range of automotive financial services across the value chain, from manufacturers and dealers to end consumers. We focus on developing digital platforms that enhancethe customer journey, starting with awareness of auto loan campaigns via K PLUS and KBank Live, and connecting to the K EV Shop where customers can explore car options and attractive promotions, and seamlessly apply for loans through our Digital Self-Apply platform. Moreover, loan applications have become even easier with the K OK platform, allowing customers to apply on their own and instantly receive a pre-approved loan amount for the car they are considering. This helps them make informed purchasing decisions with greater confidence. After taking delivery of the car, customers can enjoy convenient KLeasing LINE Servicing – including checking installments, receiving reminders, and making payments directly via K PLUS. In case of urgent financing needs, KLeasing customers can also apply for Car to Cash (Top-up)through LINE Servicing to access additional funds.”
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