SCB Wins Bank of the Year for Three Consecutive Years
Siam Commercial Bank (SCB) marks its hat trick of excellence by securing the title of “Bank of the Year 2025” as announced in the April 2025 issue of Money & Banking Magazine. This ranking is based on the performance of 12 commercial banks over the year 2024. This achievement marks the third consecutive year (2023-2025) and the 17th time overall that SCB has received this prestigious award.
Under the management leadership of CEO Kris Chantanotoke, the bank’s strong performance in 2024 has been a key factor in this success. The Bank of the Year award also reflects the long-standing trust and confidence that customers have in SCB. It highlights the success of the bank’s “Digital Bank with a Human Touch” strategy, which aims to integrate digital technology and AI with the bank’s personnel to provide a seamless financial experience across all channels, in a truly customer centric approach.
Following its “Digital Bank with a Human Touch” strategy, SCB is committed to becoming a universal digital bank that provides comprehensive financial services, ranking as the top in wealth management. It aims to deliver a seamless service experience across all channels by integrating advanced digital technology with attentive service in every detail. The bank offers a full range of solutions for both personal and business finance, quickly and accurately meeting customer needs through the use of data and artificial intelligence (AI) to analyze and offer appropriate solutions. The bank continues to prioritize the development of stable and secure digital platforms, in-depth expert consultations, and the creation of a comprehensive financial ecosystem to meet the needs of customers at every stage of life, driving sustainable growth in the digital era.
In 2025, SCB will focus on strengthening its business in three key areas:
1) Value Driven Customer Strategy with Credit Efficiency Focus:Providing personalized financial solutions that meet the needs and risk appetite of target customers, ensuring the bank can efficiently respond to customer demands while maintaining credit quality and managing lending costs effectively.
2) Productivity Optimization: Enhancing operational efficiency to control the cost-to-income ratio and elevate the bank’s long-term competitiveness, both in terms of personnel and IT capabilities.
3) AI-First Bank: Becoming an AI-first bank, driven primarily by AI, with investments to lay the foundation for integrating AI technology across all functions. This aims to increase satisfaction among customers and employees and create new revenue opportunities.
SCB is not only focusing on business growth and Thai economic growth, but also playing a crucial role in sustainable social and environmental development. The bank prioritizes supporting vulnerable customer groups through various measures and promotes eco-friendly projects through loans and investment in greenhouse gas reduction initiatives. It offers financial solutions aligned with the transition to a green economy. Currently, the bank has approved sustainable loans totaling 145 billion baht, aiming for 150 billion baht between 2023-2025. Additionally, the bank encourages all business and corporate clients to adopt environmentally conscious practices to reduce environmental impacts and create positive social effects in the long term.
