AutoX Co., Ltd., a leading provider of title loans under the renowned “Ngern Chaiyo” brand, achieved a remarkable milestone by winning two prestigious awards on the international stage. Led by Ms. Oranuch Ariyasura, Marketing Director
the company recently celebrated a significant achievement. These accolades include the prestigious Gold-level Excellence in Interactive Marketing / AR & VR award from the Marketing Excellence Awards Thailand 2023 and the coveted GOLD STEVIE® WINNER award in the Most Innovative TikTok Channel category from the ASIA-PACIFIC STEVIE AWARDS event. Through innovative marketing channels, AutoX has tactically formulated an outstanding marketing strategy that deeply resonates with its customer base. These remarkable successes serve as a testament to AutoX’s steadfast dedication to understanding the needs and preferences of its target demographic in relation to title loan products.
In terms of operating performance, AutoX has expanded its footprint to more than 1,800 branches across the nation. Their success is underscored by a substantial customer base exceeding 300,000 and an outstanding loan portfolio totaling over 30 billion baht as of 3Q23. Looking ahead, the company is ambitiously aiming to double its loan growth by 2026 and widen its branch network to 2,500 branches nationwide. This expansion strategy aims to enhance service capabilities and further extend its reach to a broader customer base.
The two prestigious marketing awards earned by AutoX are as follows:
1. Excellence in Interactive Marketing / AR & VR, Gold Level, from the Marketing Excellence Awards Thailand 2023, organized by MARKETING-INTERACTIVE. This accolade recognizes organizations for their exceptional creativity and campaign organization, particularly in engaging consumers through entertaining content, such as games, competitions, and various forms of interactive media.
2. GOLD STEVIE® WINNER award in the Most Innovative TikTok Channel category from the ASIA-PACIFIC STEVIE AWARDS event. This globally recognized business awards competition aims to honor and spotlight the commendable achievements and positive endeavors of organizations worldwide. AutoX’s adoption of the Ngern Chaiyo brand on the TikTok platform in 2022 effectively facilitated communication and relationship-building with the target audience. Notably, within just one year, Ngern Chaiyo rose to become one of the top three most searched brands for title loans on Google, showcasing the success of their TikTok engagement strategy.