Krungsri appoints Head of ASEAN Business Group
Krungsri (Bank of Ayudhya PCL) has announced the appointment of Miss Pathatai Kulachan as the Head of ASEAN Business Group, and Acting Managing Director of Ayudhya Capital Services Company Limited, effective from 1 March 2024.
In her role as Head of ASEAN Business Group, Miss Pathatai will be responsible for overseeing the management and strategic planning of businesses across ASEAN, covering five countries: Lao PDR, Cambodia, Vietnam, the Philippines, and Indonesia. Krungsri places significant emphasis on its ASEAN businesses, considering it as a key driver in achieving in the current Medium-Tern Business Plan (MTBP), with the goal of becoming the “Leading Regional Bank.” This appointment underscores Krungsri’ s commitment to strengthening its presence and serving the needs of customers not only in Thailand but also across the ASEAN region by leveraging Krungsri and MUFG’s strong networks.
With over 23 years of extensive experience in finance and banking, Miss Pathatai has comprehensive knowledge, and expertise in various areas including accounting and finance, management, strategic marketing planning, and retail banking product development, particularly in personal loans. Over her 17 years with Krungsri Group, Miss Pathatai has consistently demonstrated her strong leadership and decision-making skills. She exhibits unwavering commitment to achieving goals and passion for excellence. Furthermore, she has delivered remarkable achievements in strategic project management as well as cost, budget, and investment management of Krungsri Consumer. She has also been a strong driving force behind the success and strong growth of Krungsri Consumer and Krungsri First Choice.
Miss Pathatai holds an undergraduate degree in Business Administration, majoring in Banking and Finance, from Chulalongkorn University, and a master’s degree in Business Administration from The George Washington University, USA.
