UOB Thailand unveils five co-branded credit cards
UOB Thailand today launched five co-branded credit cards, expanding its offerings to meet customers’ unique lifestyle needs and preferences. The co-branded cards are designed in collaboration with leading domestic and global brands: Grab, Lazada, Makro, Mercedes-Benz and Thai Royal Orchid Plus.
With the completion of UOB’s acquisition of Citigroup’s consumer business in the four markets in ASEAN, the Bank currently serve close to eight million retail customers across the region. With UOB’s unrivalled ASEAN footprint, these partnerships pave the way for the Bank’s enlarged customer base to enjoy even more perks and privileges suited to individual profiles.
Ms Suporntip Pongsachamnankit, Head of Card Business, UOB Thailand, said, “As UOB’s footprint continues to expand, we are thrilled to establish new and exclusive partnerships, providing a diverse suite of offerings and perks to cater to the different lifestyles and interests of our growing customer base. Our wide partnership network enables us to provide tailored solutions and services that extend beyond borders and stand out in the marketplace.”
The launch of these co-branded cards signifies UOB Thailand’s commitment to integrate living with banking. Each card is designed to resonate with distinct customer segments, offering exclusive privileges and benefits that align with their lifestyle.
UOB Grab card for urban living
The UOB Grab card is designed for the modern urbanite, capitalising the widespread use of smartphones for various purposes such as on-demand ride hailing, food ordering and payment. With UOB Thailand cardholders clocking nearly a million transactions on Grab each month, this card offers customers special privileges, additional rewards such as more rewards points for Grab services as well as coupons and vouchers for other services, and greater convenience.
UOB Lazada card for savvy shoppers
With the significant shift to online shopping post-COVID 19, the UOB Lazada card caters to the savvy e-commerce consumers. UOB cardholders’ credit card spending on online retail purchases has grown 37 per cent year on year in 2023. This collaboration with Lazada Thailand, a leading e-commerce platform in Thailand, reflects UOB’s focus on personalised banking solutions and offers enhanced rewards for online purchases. UOB Lazada cardholders will enjoy 10 times more reward points on Lazada purchases and 30 times bonus points during their birthday month and the best offers during Lazada’s mega campaigns.
UOB Makro card for value-maximising consumers
Based on UOB’s 2023 ASEAN Consumer Sentiment Study, 30 per cent of Thai consumers are most worried about their ability to afford essential items. The UOB Makro card is ideal for both the business owners and individual customers focused on optimising every dollar spent. This card addresses the growing concern over the affordability of everyday supplies for their business and daily needs, offering reward points for every purchase, which can be redeemed for Makro vouchers or cashback on spending at Makro.
UOB Mercedes card for luxury lovers
With affluent customers contributing more than 40 per cent of UOB’s credit card spending, the UOB Mercedes card is tailored to those who appreciate commuting in luxurious vehicles. This card offers discounts at authorised Mercedes-Benz dealers, the first ever in the market, and the opportunity to get eight times rewards points on new car deposit payment and two times rewards points on other spending in both local and foreign currencies.
UOB Thai Royal Orchid Plus card (UOB ROP) for veteran travellers
With the return of travelling post pandemic, spending on flight tickets accounted for 37 per cent of all spending made on UOB Thailand credit and debit cards in 2023. The UOB Thai Royal Orchid Plus card is specially curated for frequent travellers, offering exceptional benefits, like a fast track to Gold status in the Royal Orchid Plus programme and the ability to convert spending into airline miles.
These five co-branded credit cards add to the five core UOB credit cards specially curated to the discerning preferences of UOB’s customers, elevating customers’ experiences with customised rewards and privileges.
