Sisaket Provincial Chamber of Commerce teams up with Robinhood App, unleashing over 100 tons
The Sisaket Chamber of Commerce has partnered with the Robinhood application to support small-scale volcanic durian farmers in Sisaket Province through a “Durian Festival” initiative. This collaborative effort aims to enhance the quality of life for these farmers by enabling them to generate higher incomes and profits. By leveraging online platforms, the collaboration will expand the sales channels for durian growers, facilitating the distribution of premium-grade Sisaket volcano durians from Thai farmers to over 3.7 million customers in Bangkok and surrounding areas on the Robinhood application. Renowned for their distinctive flavor, Sisaket volcano durians undergo meticulous selection and inspection at every stage of the process. From the vast collection of over 100 tons of durians in Sisaket Province, the fruit is directly delivered to customers’ doorsteps in Bangkok through the Robinhood Food service, which works in partnership with three Sisaket dealers. To celebrate this partnership and cater to durian enthusiasts, the application will provide an exclusive promotion.
A discount code of up to 100 baht (limited to 1,000 codes) will be offered for food orders totaling a minimum of 500 baht. Customers simply need to enter the code “DURIAN100” between June 1 and June 30, 2023. The launch event for this campaign was attended by key individuals, including Mr. Pongpanot Ingkasit (2nd from the right), Chief Commercial Officer, and Mr. Watcharapong Photjaneenon (right), Head of Food Business at Purple Ventures Co., Ltd. Additionally, Mr. Rattawit Angkhasakulkiat (2nd from the left), President of the Sisaket Chamber of Commerce, and Mr. Nakorn Butdeewong (left), Commercial Officer Sisaket Province, were present to inaugurate the event.
Speaking about the collaboration, Mr. Rattawit Angkakulkiet, President of the Sisaket Provincial Chamber of Commerce, revealed that, “The Sisaket Provincial Chamber of Commerce acknowledges the challenges faced by volcanic durian farmers in Sisaket Province when selling whole durians online, given the uncertainties surrounding transportation and maintaining durian quality during delivery to customers. Recognizing this pain point, we have identified an opportunity to collaborate with Robinhood in order to expand the sales channels for durian farmers, eliminating the need for intermediaries. Our approach involves implementing stringent durian quality control measures at every stage, from harvesting to transportation to Bangkok. In addition, we leverage the expertise of durian inspectors from Sisaket Province to enhance our understanding of the product and effectively build a brand that adds value to Thai agricultural products in a holistic manner. Through this joint effort, our objective is to create a sustainable source of income for farmers while promoting wider recognition of Sisaket Volcano Durian. We are confident that Robinhood customers will have access to premium-grade volcanic durians, thanks to our rigorous quality control practices.”
In highlighting the significance of ready-to-eat durian sales through Robinhood Food, Mr. Pongpanot Ingkasit, Chief Commercial Officer at Purple Ventures Co., Ltd., noted,“Based on 2022 data, over 5,000 small shops on the platform have reported durian sales, surpassing 10 million baht in revenue. Among the top-selling varieties on Robinhood Food are Mon Thong, Kan Yao, and Chanee varieties. The demand for volcano durian, especially in the premium market with a strong purchasing power of more than 3.7 million customers on the Robinhood platform, is particularly noteworthy. Recognizing the potential of this market segment, we have collaborated with the Sisaket Chamber of Commerce and both the public and private sectors in Sisaket Province to launch the “Durian Festival” campaign. The aim is to expand sales channels through Robinhood Food, providing greater opportunities for durian farmers to increase their income and profits while also generating earnings for delivery riders. Robinhood’s objective is to witness significant growth in ready-to-eat durian orders through Robinhood Food, with an expected increase of over 30% by the end of 2023, coinciding with the upcoming Durian Festival in June. By supporting the festival and leveraging the platform’s capabilities, we are committed to fostering the economic well-being of small-scale volcanic durian farmers in Sisaket Province while meeting the rising demand for delicious durian among our customers.
From June 1 to June 30, 2023, customers will have the opportunity to order delicious ready-to-eat volcanic durians directly from Sisaket Province. These exquisite durians are available through three trusted Sisaket dealers in Bangkok: Thong Lava Shop, Sisaket Volcano Durian Shop Oh Sorn, and Phukaofai Volcano Shop. Furthermore, as part of the “Durian Festival” campaign, Robinhood has collaborated with over 200 durian shops, adding them to the special “Durian Festival” Playlist on Robinhood Food. This expansion allows customers to explore an extensive range of durian options beyond just the Sisaket volcanic durians and indulge in delightful durian flavors throughout the campaign period.